On November 10, 2026, OpenAI launched Businesses in ChatGPT, still in beta. For the first time, a business owner can claim a profile inside ChatGPT, much like claiming a Google Business Profile. If people ask ChatGPT who to call for the work you do, this is now the place where you control what it knows about you.
We claimed our own profile the day it launched and are setting it up for our clients. Here is what it is, what you get, and how to do it.
Why this matters for a home service business
More homeowners are skipping the search results and asking an AI tool directly: who is the best foundation repair company near me, who can fix my AC today, which roofer has good reviews. ChatGPT answers with a short list of names.
Until now you had no direct way to give ChatGPT your correct details. It pieced your business together from your website, your Google Business Profile, directories and reviews. A claimed profile gives it a source that comes from you.
What you get when you claim your profile
Once your profile is verified:
- A blue check that shows the profile has been confirmed by the business.
- The ability to edit your key details: your description, contact information, photos, location and hours.
- Insights you could not see before, including how often ChatGPT mentions your business, how many people click through to your website, and the discovery topics that lead people to you.
That last part is the most useful. For the first time you can see whether ChatGPT is mentioning you at all, and for what.
What you need before you start
- A ChatGPT account.
- A website for your business. You cannot claim a profile without one.
- To be the owner, or authorized to represent the business.
- A government ID. Before you can edit anything, ChatGPT asks you to verify your identity, and the business details go through a review.
How to claim your profile, step by step
- Go to chatgpt.com/business-hub and sign in to ChatGPT.
- Search for your business and choose it. If it is not listed, add it.
- Verify your identity with your ID when asked. Your business then goes into review. Ours was approved the same day, but plan for it to take longer.
- Once approved, fill in your profile: category, description, contact details, address, hours and photos.
- Check the insights page every month to see your mentions, website clicks and discovery topics.
Things we learned setting ours up
- The description box allows about 300 characters, and anything longer is cut off without a warning. Write it short and lead with what you do and where.
- You need at least three photos before the profile will save. Real job photos work better than stock images.
- A street address is required. There is no option to hide it for service area businesses yet.
- There is no 24 hour option for hours. If you answer calls around the clock, set the closest hours it allows.
- If an agency manages your marketing, you can claim and verify the profile yourself, then invite them as an admin by email. You keep ownership.
What it will not do
Claiming your profile does not guarantee ChatGPT will recommend you more often. OpenAI says so directly. What it does is make sure the information ChatGPT has about you is correct and comes from you.
It also does not replace your other profiles. ChatGPT still pulls from your Google Business Profile, Bing Places, Apple Business Connect, your website and your reviews when it answers local questions. Those still need to be complete and current.
At launch, the chat agent feature, where customers can talk to your business inside ChatGPT, is only available to US ecommerce and online service businesses. Most home service businesses get the profile and the insights for now.
Common questions
Is Businesses in ChatGPT the same as a Google Business Profile?
It works in a similar way, but it is separate. Claiming one does not claim the other, and you should keep both.
Do I need a website to claim my profile?
Yes. A business website is required to claim it.
Will claiming my profile make ChatGPT recommend me?
Not on its own. It makes your information accurate. Showing up in AI answers still depends on your website, your reviews and how well other sources describe your business.
Can my marketing agency manage it for me?
Yes. Claim and verify it yourself, then invite your agency as an admin from the business hub.
Want help getting found in AI search?
We help home service businesses across the country show up when people ask ChatGPT and Google who to call: the website, the Google profile, the reviews and now the ChatGPT profile. If you want to know where your business shows up today, send us a message.